Allowing their users to learn English from Bengali, Duolingo (the world’s most popular language learning app) launched a new course on their platform. Speakers of Bengali can now learn English for free on the Duolingo app on iOS, Android and web. €It may be mentioned here that Indians are constantly adding international languages to their portfolios. The most popular of these languages are English, followed by Korean, French, Spanish, German, and Japanese. With the launch of the Bengali to English course, Duolingo intends to make this fun learning tool available to over 300 million Bengali speakers worldwide, including those in India and Bangladesh.
The Duolingo app uses machine learning to identify the user’s current level of proficiency. Training material that is gamified, interactive and fun is then provided based on present mastery of the language. In a bid to create awareness and drive user downloads, Duolingo is undertaking massive experiential engagements in Kolkata, neighbouring cities in West Bengal and Bengali speaking markets in the Northeast region of India. The brand will also roll-out 3 jingles created specifically for Duolingo, composed by the famous Bengali composer Surojit Chatterjee and performed by notable singer Ananya Chakraborty.
Karandeep Singh Kapany, Country Marketing Manager, Duolingo India said, “India is one of the fastest growing markets for Duolingo and we foresee great potential to introduce even more regional languages like Tamil, Telugu and Punjabi.” Hindi and Bengali are just the tip of the iceberg, he added.
