The flagship company of the Spark Minda Group Minda Corporation Limited launched 17 helmet models with 145 variants in the Indian retail market. The launch marks Spark Minda’s foray into the B2C space at a time when India is emerging as the largest and fastest growing helmet market globally. The company plans to add 200+ distributors and open exclusive Spark Minda branded outlets across the country. The Protective Head Gear will be available across three customer segments – Economy (Knight series), Mid (Garrison series) and Premium (Armored series) category.
Spark Minda also announced the launch of 1500 fiber parts to meet the growing demand of 2W riders across the country. This number is targeted to increase to 2400 in the next two years, representing the largest range of fiber parts available in the country. Currently, the aftermarket division at Spark Minda has a network of 500+ distributors and 12,000+ retailers across India with 12 product lines.
Mr. Ashok Minda, Chairman and Group Chief Executive Officer, Minda Corporation Ltd, said, “Our foray into the consumer business category will not only make us a part of this iconic growth story of the country, but also reinforce our commitment to provide the highest standards of safety for 2W riders across the country.”
