Sony, a leader in imaging sensor technology and digital imaging, launched a new full-frame mirrorless Alpha 1 Camera. With innovative new features, the technologically advanced camera, Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras.
Combined with Sony’s acclaimed autofocus technology, gradation and colour reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. The brand-new Alpha 1 comes with a 50.1-megapixel full-frame stacked Exmor RS image sensor. The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine. Alpha 1 viewfinder features the world’s first, up to 240 fps refresh rate, for a super-smooth display. The 9.44 million dot OLED Quad-XGA electronic viewfinder does not blackout when an exposure is made and offers an uninterrupted view allowing seamless framing and tracking.
The new Alpha 1 full-frame mirrorless camera is available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores from 12 March onwards at Rs 559,990.
