Sony’s Alpha 7 IV camera goes beyond ‘Basic’

With two new additions to its imaging line-up, Sony India brought the interchangeable-lens camera Alfa 7 IV (model ILCE-7M4) with newly developed 33- megapixel full-frame image sensor and new flash, the HVL-F60RM2. The new Alpha 7 IV and HVL-F60RM2 flash camera will be available across all Sony Center, Alpha Flagship stores, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) from 10 February onwards. These are priced at: Alfa 7 IV (Body only) – Rs 242,490, Alfa 7 IV (Body + 28-70mm Zoom) – Rs 262,490 and HVL-F60RM2 – Rs 46,000.

The Alfa 7 IV features many of Sony’s most advanced imaging technologies. The Alpha 7 IV also boasts 33 MP resolution, rich movie expression and various features. The Alfa 7 IV inherits technology taken from real-world movie production including S-Cinetone – adopted from Sony’s highly regarded Cinema Line cameras to deliver a rich, cinematic look. It comes with a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor, superior image quality and Wide ISO sensitivity range.
The Alfa 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience.