Sonata, India’s largest-selling watch brand from Titan Company Ltd, has unveiled a reimagined identity and product range aimed at capturing the growing segment of young professionals, particularly Zillennials. The new collection features sleek, contemporary designs intended to resonate with today’s youth, who are reshaping traditional norms and emerging as key economic drivers.
India’s 260 million Zillennials, who earn between 3-4 lakhs per annum, represent a unique demographic bridging younger millennials and older Gen Z. Recognizing their distinct ambitions and values, Sonata’s refreshed look is crafted to meet their specific needs and preferences. “We are thrilled to introduce a newly reimagined Sonata which truly embodies the spirit of today’s young dreamers,” said Prateek Gupta, Head of Brand at Sonata. “Our goal is to provide young upstarts with timepieces that enhance their personal style and serve as symbols of their journey and accomplishments.”
Sonata’s new collection includes 42 styles starting from ₹1725, featuring vibrant colors and sophisticated dials. The brand’s refreshed visual identity will be displayed prominently on billboards and digital platforms across various markets. In Siliguri, a significant market for Sonata, the response to the new range is expected to be positive. Young professionals in Siliguri are increasingly seeking stylish yet affordable accessories that reflect their dynamic lifestyles. Sonata’s contemporary designs are anticipated to align well with their tastes, reinforcing the brand’s presence in the region.
