With youthful exuberance and fresh energy, Sonam Kapoor steps into the brand world for ITC Vivel as the new brand ambassador, starring in the latest TVC. Over the years, ITC Vivel has given consumers the experience of softand well-nourished skin with their range of soaps. Set in the midst of the richness of aloe vera and a world that is curated in nature, Sonam Kapoor captivates as a symbol of natural beauty, appealing to the sensibilities of theyoung, contemporary Indian consumers.
The film with Sonam showcases the gentle and nurturing properties of Vivel Aloe Vera Soap, making it suitable for all age groups. This soap is enriched with aloe vera and vitamin E, providing a daily dose of nourishment for the skin.
Conceptualized by Brand David, the campaignis set against a backdrop that exudes freshness, dawning the spotlight on Vivel’s star ingredient – the bounteous Aloe Vera. Commenting on her association with ITC Vivel, actor Sonam Kapoor said, “I’ve always believed that you can be comfortable in your own skin when you truly take care of it and I believe that the goodness of nature and its bounty has a way to keep our skin soft and radiant.”
