Snap Inc. announced a milestone of over 200 million monthly active Snapchatters in India, one of the company’s leading global growth markets. Snap continues to invest in India through a localised platform experience, local content initiatives and partnerships, and a dedicated focus on regional creators via Spotlight and Stories, all helping Snap reach this significant milestone.
Snapchat has been successful in India, with more than 120 Million users watching content across Stories and Spotlight. Spotlight, Snapchat’s user-generated entertainment platform, is growing significantly, with time spent in India on it more than tripling
. This strong engagement is empowering creators to build audiences and make their passion for content creation monetizable and accessible. Ajit Mohan, President, APAC, Snap Inc.“Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward.”Recently, Snapchat has launched My AI, an AI-powered chatbot customised for India. It can recommend birthday gift ideas, plan trips, and suggest recipes, and users can customise it with their own name and wallpaper.
