Škoda Auto India announces revamped pricing strategy for Kushaq and Slavia, starting at Rs 10.69 lakh

Škoda Auto India has unveiled a revised pricing strategy for its popular models, the Kushaq and Slavia, aimed at bolstering market competitiveness and expanding accessibility for Indian consumers. The new pricing structure, starting at ₹10.69 lakh, reflects Škoda’s strategic initiative to enhance value across its product lineup.

Under this initiative, Škoda Auto India has streamlined its model variants into Classic, Signature, and Prestige categories, complemented by the introduction of the Onyx and Monte Carlo editions. These adjustments are designed to cater to varying customer preferences and enhance overall affordability.

Petr Janeba, Brand Director at Škoda Auto India, highlighted the company’s commitment to safety and quality, emphasizing that both the Kushaq and Slavia models offer advanced safety features such as six airbags as standard and a prestigious 5-star safety rating from Global NCAP. Looking forward, Škoda Auto India is preparing for future growth with plans to launch an all-new compact SUV in early 2025.