Signature Packaged Drinking Water continues its commitment to sustainability with its long-standing partnership as the presenting sponsor of the Ziro Festival 2024. Set against the stunning backdrop of Ziro Valley in Arunachal Pradesh, this renowned eco-friendly music festival will take place from September 26 to September 29, 2024.
The festival promises a captivating blend of nature and music, featuring a stellar lineup including Tamikrest, Ballimaaraan, Hanumankind, Dabzee, and more. Known for its immersive cultural and musical experiences, Ziro Festival emphasizes eco-conscious living, aligning with Signature Packaged Drinking Water’s philosophy of “Live Good, Do Good.”
Festival-goers will enjoy a variety of activities, from masterclasses and farm-to-table cuisine to plogging activities. The event highlights sustainable practices with biodegradable plates, reclaimed wood signage, and free water stations to promote reusable bottles. Attendees can explore local Apatani craftsmanship and experience music from a diverse array of global artists, including Kailash Kher, Sushant KC, and the Swedish group Hollow Ship.Varun Koorichh, Vice President and Portfolio Head, Marketing at Diageo India, expressed enthusiasm about the partnership, emphasizing the alignment of Signature’s values with the festival’s eco-friendly mission. Ziro Festival co-founders Anup Kutty and Bobby Hano also highlighted the event’s commitment to sustainability and its role in connecting diverse audiences through music.
