Shriram Finance Ltd. has launched its new brand campaign, #TogetherWeSoar, featuring cricket legend Rahul Dravid as the brand ambassador. The campaign reflects the company’s commitment to empowering India’s aspirations through strong customer relationships, helping them overcome challenges and achieve their dreams.
Dravid, known for his leadership qualities, is the perfect symbol of teamwork and resilience, aligning with Shriram Finance’s core message. The Hindi version of the campaign is voiced by celebrated actor Naseeruddin Shah, while regional versions feature lyrics by renowned lyricists such as K.S. Chandrabose and Madhan Karky, making the message resonate across the nation.
With a comprehensive media strategy, the campaign will be aired across print, digital, television, and social media platforms, including during Pro Kabaddi League broadcasts, ensuring nationwide reach. In Siliguri, Shriram Finance’s new campaign is expected to strike a chord with the region’s growing customer base, especially small businesses and individuals seeking financial stability and growth. As Siliguri becomes a key economic hub, residents see the brand’s message of partnership as a vital step in empowering their financial journeys. Shriram Finance’s presence in the area is poised to cater to the needs of these aspirational customers.
