Shriram Finance Limited has launched its “Two-Wheeler Loan Eligibility Voucher,” a pioneering initiative that allows customers in West Bengal to determine their loan eligibility within minutes. This innovative solution aims to streamline the financing process during the festive season, enabling customers to finalize their purchases swiftly.
Mr. Y. S. Chakravarti, MD & CEO of Shriram Finance, emphasized the significance of this launch, stating, “This initiative will help consolidate and enhance our position in West Bengal.” By enabling buyers to check their eligibility upfront, the voucher reduces the typical delays associated with securing financing, allowing customers to ride home on their dream two-wheeler within 24 hours.
Siliguri, known for its vibrant two-wheeler sales, stands to benefit significantly from this initiative. Local dealerships are expected to see increased footfall as buyers gain confidence in their financing options. Customers can quickly assess their eligibility via the Shriram Finance website or app, with loan approvals completed in as little as 10 minutes.To promote this offering, Shriram Finance plans a robust digital and on-ground campaign across 12 states, complemented by influencer marketing and Exchange Loan Melas in collaboration with major two-wheeler manufacturers.
