Shree Cement Limited has unveiled an ambitious rebranding strategy, introducing ‘Bangur’ as its master brand. Anchored in the theme of “Build Smart,” this strategic overhaul aims to redefine the company’s consumer appeal, organizational ethos, and national standing.At the heart of this brand metamorphosis is a sophisticated advertising campaign featuring Bollywood luminary Mr Sunny Deol, now the official face of ‘Bangur.’ The announcement was made at a high-profile event in New Delhi, attended by over 8,000 industry stakeholders.
Managing Director, Mr Neeraj Akhoury, highlighted the strategic vision behind the move, stating, “Positioning ‘Bangur’ as our umbrella brand with a refreshed identity aligns with our commitment to meet evolving customer expectations.”
Key facets of the rebranding initiative include a contemporary logo design, product line enhancements emphasizing innovation, and the introduction of ‘Bangur Magna,’ a premium offering with a distinctive appearance. The brand’s evolution is complemented by an extensive advertising campaign featuring Mr Sunny Deol across multiple platforms.
