Shopsy by Flipkart, Bharat’s fastest-growing hyper-value e-commerce platform, has launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and product range curated especially for customers seeking value. The TVC is built on the insight that in Indian families, parents get annoyed when their children spend a lot of money on shopping. The campaign aims to bolster Shopsy’s positioning as a value-driven shopping destination for the consumers of Bharat.
The film begins with a typical scenario at breakfast time in a middle-class home where Sara’s father is seated by the dining table and her mother is getting ready for school. Sara’s father questions her about yet another kurti delivery and where it came from, and her mother sarcastically asks if each of these really cost that low. Sara reassures the family that it was Shopsy where she bought the products from, and shows them how everything like clothing, footwear, utensils and home decor are available for attractive prices on the app.
Expressing her excitement on partnering with the new campaign, Sara Ali Khan said, “After watching this TVC, I am sure that the viewers will be excited to explore the wide range of products that the Shopsy app offers.”
