Seagram’s Royal Stag announced a new high energy campaign, #InItToWinIt, for the ICC Men’s T20 World Cup. The campaign not only celebrates the game of cricket, but also supports team India in their endeavour to bring home the cup. The campaign features celebrated Indian cricketers Rohit Sharma, Jasprit Bumrah and Suryakumar Yadav as well as global super stars like Kane Williamson, Andre Russel, Mitchell Starc and Faf Du Plessis. The campaign seeks to rally the Indian cricket fans behind the men in blue in their quest for the cup.
Royal Stag seeks to capturing the emotion of a cricket loving nation through its hash-tag #InItToWinIt which has got the nation rallying behind & cheering for the Indian cricket team.
#InItToWinIt campaign was rolled out with an exciting consumer promotion where fans can get an opportunity to watch the T20 WC live in UAE by participating either through social media or by simply giving a missed call on 7329073290. The campaign will be amplified through a high decibel 360 plan across mediums like digital, print, radio & OOH.
