Seagram’s Royal Stag has always exemplified the spirit of dreaming, achieving, and living it large. This year marks a major milestone as the brand embarks on a transformational journey with the launch of the new Live It Large campaign.
The campaign features Bollywood’s powerhouse Superstar Ranveer Singh, who perfectly illustrates the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!” The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers. The campaign embodies the spirit and attitude of today’s generation, the Generation Large, who strives to re-define the paths to success.
The new campaign strengthens the brand’s position as the voice of Generation Large, a generation that creates trends and is seen as trailblazers. It also enables the brand to connect with the young audience who crave social currency and vicarious thrills. Kartik Mohindra, CMO, Pernod Ricard India, said, “Truly, this campaign has it all to propel the brand into new horizons and conquer new frontiers.” Also The Brand ambassador superstar Ranveer Singh said, “The campaign film is youthful and energetic, atrue reflection of my way of life.“
