Seagram’s Royal Stag showcases the inspirational journey of a young mountaineer, Harshvardhan Joshi who climbed the Mt. Everest & reached the summit in his very first attempt.
Harshvardhan Joshi, though only 25, is a seasoned mountaineer from Vasai, Maharashtra who found his calling for mountaineering at the age of 18. An engineer by profession, Harshvardhan became the youngest Indian to climb Stok Kangri (20K feet) solo, in 2016. Harshvardhan continued to follow his dream of conquering Mt. Everest with a passion to succeed. His goal was clear and in order to achieve it, he followed a strict regime of endurance training for last 6 months.
Excited about Royal Stag’s Make It Large Stories launch, Kartik Mohindra, CMO, Pernod Ricard India, said, “Royal Stag has always been an iconic brand that motivates people to dream, achieve and make it large in life. Giving life to this belief, we are proud to bring alive the story of Harshvardhan Joshi & his quest to scale Mt. Everest and reach the summit.” Harshvardhan Joshi said, “I could not think of better partners for my first attempt to scale Mt. Everest than Royal Stag. Their philosophy of ‘Make it large’ perfectly describes this expedition.”
