Seagram’s Royal Stag BoomBox concluded its highly anticipated second edition with a resounding success in Bhubaneswar, Odisha. The event, held at the iconic Baramunda Ground Field on March 30th, witnessed an impressive turnout of nearly 10,000 attendees, solidifying its status as a premier youth engagement platform.
The finale showcased an impressive lineup of musical talents, including renowned artists Badshah, Ikka, Neeti Mohan, and Ali Merchant, who delivered unforgettable performances, leaving the audience enthralled. The festival’s unique fusion of culture and music, coupled with interactive experiences, such as art showcases and AR/VR installations, created a vibrant atmosphere that resonated with the city’s dynamic spirit.
Reflecting on the success of the event, Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, emphasized the brand’s commitment to celebrating music as a key passion pillar for the youth. With its innovative approach and unwavering dedication to providing unforgettable experiences, Royal Stag BoomBox continues to captivate audiences across India, promising more groundbreaking initiatives in the future.
