JSW Paints, part of JSW Group, promotes transparency in the Indian paint industry to empower consumers and protect the environment. The new campaign, featuring Alia Bhatt’s iconic character Sawalia, aims to empower Indian consumers with the right information for making paint choices.
JSW Paints’ visually captivating film educates customers about PIXA’s benefits, launching across TV channels, digital platforms, and other platforms.The heart of the new JSW Paints campaign revolves around the best in class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khuranna.
According to Mr AS Sundaresan, CEO of JSW Paints, “In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice.”
