Savlon Swasth India Mission has brought together the talented children of The Dharavi Dream Project and popular rap artist Emiway Bantai to present an anthem called ‘Haath Dhona Cool Hai’. The anthem, which taps into hip-hop culture, aims to promote hand hygiene among young India’s youth.
The campaign, which is part of Savlon Swasth India Mission’s first collaboration with The Dharavi Dream Project, aims to make handwashing a universal practice to prevent the spread of diseases. The campaign uses the hip-hop hand rub gesture as a symbol to promote hand hygiene, making it not only informative but also engaging and appealing to the youth.
Emiway Bantai, known as the King of the Streets, has written and composed the Handwash Anthem for Savlon Swasth India Mission, gaining widespread recognition for his unique style and catchy lyrics. He expressed his excitement for the collaboration with Savlon Swasth India Mission, stating that the rap style of rubbing hands could mean so much more and that the song will always connect back to washing hands. The collaboration aims to broach one of the simplest yet most important conversations on health today – hand hygiene.
