Saridon, an iconic offering from Bayer’s Consumer Health Division in India has recently released a comprehensive report titled ‘Saridon Headache Report’. As a leader in headache relief category, this report is a bold attempt by the 50+ year-old legendary brand to gain first-hand consumer insights into how the pandemic has impacted the frequency and acuteness of headaches suffered by their target consumers across India.
The study conducted with 10,004 respondents in 24 cities across 14 states revealed several captivating results, including the fact that an astounding 90% of people suffer from stress induced headaches.
The report commissioned by HANSA research, a full-service global market research, tapped into diverse cohorts such as gender, working class (full-time, part time, businessmen & women) age, demography etc. to present a comprehensive perspective on what ails 22- 45 years old Urban Indians.
