In collaboration with Viacom18, Royal Stag Boombox is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music tracks.
The third original music track to be released is a unique collaboration between music maestro Amit Trivedi and the spunky rapper SlowCheeta. The new song ‘Mohabbat’, Amit Trivedi plays the love guru (philosopher) and coaxes a nervous fresher, SlowCheeta, to express his love freely. This song is a perfect blend of Desi melody and Hip-Hop beats and showcases the different phases of falling in love.
It is the third song under the series of Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, Phygital format. Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The third song, Mohabbat is live on YouTube channel, social media and major audio platforms.
