Royal Stag BoomBox, in collaboration with Universal Music Group, has launched its second original track of the season — Sajna Mera — featuring Neeti Mohan, Panther, and Ravator. The launch marks another step in Pernod Ricard India’s strategic brand engagement through music, aligning with youth passion points and expanding the “Live It Large” philosophy. Sajna Mera blends soulful melody with bold hip-hop to narrate a modern love story, reflecting the spirit of Generation Large.
Part of Royal Stag BoomBox Originals, the track follows the success of SIGH and continues to push boundaries in India’s evolving music space. Kartik Mohindra, CMO at Pernod Ricard India, emphasized the platform’s role in merging Bollywood’s charm with the pulsating beats of hip-hop, while UMG’s Preeti Nayyar noted the importance of cross-genre experimentation.
The track has received significant traction on streaming platforms like YouTube, Spotify, Amazon Music, and Apple Music. The city’s youth are increasingly engaging with genre-fusion formats, driving demand for experiential music content and bolstering Royal Stag’s regional footprint.
