Seagram’s Royal Stag is proud to announce the return of Royal Stag BoomBox, offering a unique educational experience that celebrates the fusion of music genres and cultural diversity. With an exciting lineup featuring artists such as Badshah, Armaan Malik, and Nikhita Gandhi, the festival serves as an educational platform for attendees to explore the rich tapestry of Bollywood melodies and hip-hop beats.
Royal Stag BoomBox goes beyond entertainment; it’s a learning journey that encourages cultural exchange and appreciation. Kartik Mohindra, CMO of Pernod Ricard India, emphasized the educational aspect of the festival, stating, “Royal Stag BoomBox aims to broaden horizons and foster a deeper understanding of music’s role in shaping culture.”
The festival’s diverse formats, including on-ground activations and in-studio collaborations, provide attendees with hands-on learning opportunities and interactive experiences. Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, are committed to enriching the educational aspect of the festival through curated content and engaging activities.
