Royal Stag Barrel Select Shorts, Pernod Ricard India’s acclaimed short film platform, has launched a new thematic campaign titled For the Select Ones, featuring noted actors Rajkummar Rao and Patralekha. Conceptualised by FCB NEO, the campaign is a tribute to individuals who reject mediocrity and make deliberate, discerning decisions on their path to success.
Rooted in the brand’s core values of craft, character, and choice, the campaign underlines the platform’s evolution into a storytelling destination that curates original, purposeful content. Over the years, collaborations with filmmakers like Sujoy Ghosh, Anurag Kashyap, and Neeraj Ghaywan have strengthened its artistic credibility.
Sharing his thoughts, Rajkummar Rao said: “Over the years, I’ve learned that true success lies in staying authentic and making choices that reflect who you are at your core. Whether it’s in the characters I play or the decisions I make in life, I’ve always aimed to strike a balance between substance and intention. For the Select Ones is a powerful reflection of that mindset— valuing integrity, thoughtfulness, and individuality. I’m proud to be part of Royal Stag Barrel Select Shorts’ campaign that celebrates the strength of discerning choices.”
With a growing segment of culturally aware and digitally engaged consumers, Royal Stag Barrel Select Shorts is well-positioned to deepen its brand resonance among the city’s urban audience seeking elevated storytelling. Kartik Mohindra, CMO, Pernod Ricard India, said the campaign aims to celebrate those who embody success through their distinct choices—aligning seamlessly with the brand’s ethos of refinement and individuality. The campaign will be amplified through a high-decibel multimedia rollout nationwide.
