Allied Blenders and Distillers Private Limited (ABD) launched an all-new pack for its premium offering in the deluxe segment, OC Blue. OC Blue has also revealed a new proposition that celebrates the unstoppable spirit of the youth of today. OC Blue aims to inspire them to hold their dreams and aspirations close to their hearts and be unstoppable, through their expression ‘Rok Sake Toh Rok Le’. This is in line with the organization’s approach of building brands with purpose.
Bringing together a blend of the finest Indian grains, OC Blue will now be positioned with a creative communication, a unique product superiority story and a refreshing pack to appeal to its desired target audience. Allied Blenders and Distillers has efficiently developed a comprehensive strategy as part of its transformational journey to initiate disruptive marketing initiatives for its deluxe brand, OC Blue.
The new OC Blue pack is more contemporary and meaningful as it resonates with its new identity and positioning of being bold yet simple. The design and its elements are seamless, clean and modern, retaining its authoritative and masculine orientation. Made out of 100% Indian grains, OC Blue stands out as a distinguished product in the deluxe segment. The brand was recently awarded a ‘Notable Product’ rating by the International Institute of Taste, Brussels.
