Myntra has released a series of ad films featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani, as a part of its latest brand campaign ‘Be Extraordinary Every Day’. Ranbir and Kiara appear in two ad films each, with Ranbir promoting men’s casual wear and Kiara, women’s western wear and ethnic wear, driving home Myntra’s fashion narrative, with millions of their fans from all over the country.
Myntra offers its customers the best of fashion, beauty and lifestyle, from a wide selection of 6000 leading international, domestic and D2C brands and a whopping 1.7 million trend-first styles at a wide range of price points.
The brand campaign is aimed at highlighting Myntra’s unique offering for every customer across the country and fulfilling their everyday fashion needs, thus elevating the everyday fashion of the country. The core idea, ‘Be Extraordinary Every Day’ is built around the promise of the platform enabling its customers to select from the widest range of their favourite international and domestic brands. In their respective films, Ranbir and Kiara are seen in a new avatar, playing unique and interesting roles, unlike ones they typically don when endorsing campaigns. Myntra is implementing a 360-degree approach, as customers across the nation will get to see the films on TV, Digital and Social platforms.
