Cricket enthusiasts were intrigued by cryptic posts by Jasprit Bumrah and Surya Kumar Yadav on their Instagram accounts about ‘The Toss’. The players’ wives also shared their thoughts. The conversation on social media grew, gaining millions of views and making it viral. Sunfeast YiPPee!, a leading instant noodles and pasta brand from ITC Ltd, has launched a new campaign featuring popular cricketers Rahul Dravid, Jasprit Bumrah, and Surya Kumar Yadav.
The campaign uses the cricketers’ popularity to highlight the unique qualities of YiPPee! Noodles, which are Long & Non-Sticky. The brand revealed the campaign on Instagram, putting all speculations to rest. Speaking about the campaign, Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles & Pasta, Food Business, ITC Ltd., said, “This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”
The TVCs featuring Dravid, Bumrah, and ‘SKY’ use the ‘YiPPeeToss’ to engage in playful banter using YiPPee! Noodles, positioning the brand as ‘India’s Choice’ and showcasing the brand’s core USPs. Legendary Rahul Dravid said “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”
