India’s leading beauty marketplace Purplle is launching India’s largest online beauty sale from August 4 to August 8. The online sale festival will be offering products from Purplle’s exclusive beauty brands as well as renowned global brands. The 5-day sale festival, branded as ‘I ♥Beauty’ (I Heart Beauty) will offer more than 15,000 beauty products across 500 Indian and International brands on Purplle.com (Purplle dot com), making it India’s largest online sale of beauty products across skincare, haircare and makeup categories.
Purplle expects a five-fold increase in customer traffic during the online Sale Festival days as compared to normal days. This is expected to increase Purplle’s daily transactions volume six times during the festival days. The company also expects 75% of its orders during this festival from Tier 2 & Tier 3 markets. The online Sale Festival by Purplle will enable its sellers to offer up to three times deeper discounts as compared to normal days. The well-priced products and irresistible offers are expected to strengthen and bring India’s beauty shopping consumers closer over a common goal of ‘Beauty for all’.
