Pernod Ricard India (PRI), a global leader in the wine and spirits industry has launched an industry first initiative – #OneForOurPlanet, as it continues its journey towards the removal of permanent mono-cartons from its packaging. With this landmark sustainability initiative, the company is removing 100% permanent mono-cartons from its packaging by June 2023, in a phased manner.
#OneForOurPlanet reiterates the company’s commitment to reduce the environmental impact of packaging across each step of its value chain, from grain to glass. It also aims to nudge today’s purpose-driven consumers to make eco-conscious purchase decisions. Advancing towards a greener tomorrow, with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7310 Tonnes, saving 2.5 lakh trees, and reducing waste-to-land fill by 18745 tons. With this initiative, the company aims to reduce cumulative packaging emissions by over 75,000 Tonnes by 2030.
Talking about the initiative, Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, “We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade.”
