Pepsico’s Sting has unveiled a brand new campaign – ‘Energy Bole Toh Sting’. Speaking about the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Sting is a refreshing drink that not only energizes the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.”
The TVC showcases how the beverage creatively offers a jolt of energy. Electrifying the youth with the energetic campaign, the brand has launched a fun new TVC. The quirky TVC encourages consumers to electrify their moment with the refreshing taste of Sting. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms. The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.