Beverage brand Pepsi launched a set of limited-edition cans and a heartwarming ode as homage to ‘SherShaah’ of Kargil, Captain Vikram Batra and many other bravehearts, who led India to victory during one of country’s toughest battles. With this Pepsi salutes the selfless spirit and valor of Indian soldiers.
The limited-edition cans feature a QR code, through which consumers will be able to view Pepsi’s heartwarming tribute to Capt. Vikram Batra. The powerful ode is narrated by Mr. Vishal Batra, the Kargil martyr’s identical twin brother. The limited-edition cans are all set to be available in select e-commerce channels in August, which also marks the 74th year of India’s independence. The limited-edition cans are in rich hues of blue and gold featuring Pepsi’s iconic ‘Yeh Dil Maange More’ slogan which was immortalized by Capt. Vikram Batra. The valiant soldier had chosen this slogan to signify his mission’s success and with this latest tribute, Pepsi commemorates Capt. Batra and his team who eternalized the brand tagline and cemented it in Indian history.
