The e-commerce furniture and home goods company Pepperfry announced the launch of its 1st Studio in Sodepur, West Bengal. The new studio launched in partnership with Cloud9 Interiors aims at providing a personalized shopping experience tailored to the unique needs of home and living customers in West Bengal.
The new studio offers customers a first-hand experience of a large catalogue of furniture and home products carefully selected from a differentiated portfolio of 1 lakh plus products available on Pepperfry website. Customers will get specialized design advice from the company’s interior design consultants. Launched in 2017, Pepperfry franchise business model offers order fulfillment and after sales service by Pepperfry, support on studio design, launch & set up, operational guidance, marketing and promotions. Pepperfry partners with local entrepreneurs who are aware of the hyperlocal demand cycles and trends. Pepperfry Accelerator Program, launched in June 2021 was crafted to expand offline footprint.
It launches about 8-9 franchisees every month. The big differentiator of this program is the Capex required by franchise partners which starts from INR 15 lakhs onwards. This model is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.
The Business Head of Franchising and Alliances at Pepperfry Amruta Gupta said, “With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.”
