Pepperfry, the leading ecommerce furniture and home goods company, has announced the launch of its 1stStudio in Silchar, Assam. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omni channel consumer engagement in home and living space in India.
Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by expansion of FOFO studios across the country and it currently works with 90 plus unique partners. The new studio launched in partnership with Lifecooz Build mart Traders, is situated at a prime location at Silchar Hospital Road, in Silchar, spanning across a carpet area of 542sq.ft.
It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants. The studio at Silchar aims at providing a personalized shopping experience tailored to the unique needs of home and living customersin Assam. Speaking of the launch Amruta Gupta, Business Head – Franchising and Alliances, Pepperfry said, “With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.”
