OYO Hotels & Homes launched Sanitised Stays in partnership with Unilever in May 2020 to enhance its sanitisation and hygiene efforts. Taking it a step further, OYO launches its integrated campaign – SBYE (Sanitised Before Your Eyes) with Bollywood actor and OYO asset owner, Sonu Sood as the face of its campaign. This consumer-focussed campaign has gone live across TV and digital platforms with its first ad – ‘Pehle Spray, Fir Stay’. In this new normal situation, travel is certainly back, but consumers are looking for trustworthy accommodation and practices to ease their concerns worries while fulfilling their travel aspirations. Understanding this, OYO’s latest campaign, Sanitised Before Your Eyes aims to give its customers the ease of mind while booking their stays. This is an on-request initiative through which OYO’s guests can request the hotel’s on-ground staff to sanitise high touch spots or frequently touched surfaces right in front of their eyes.
The concept of the new TV and social film featuring Sonu Sood revolves around OYO’s asset owners and staff staying a step ahead of the guests’ thought process and sanitising all high touch surfaces right before the guests. The ad distinctly communicates the brand’s SBYE experience. The film will go live across offline, digital channels, partner network, co-OYO app, and CRM via push notifications, WhatsApp, websites and emailers. OYO will also roll out IPL themed print ads across a leading English and Hindi print and online daily.
