Orientbell Tiles is launching a campaign called 100% Tiles and 0% Celebs, which challenges the notion that celebrity endorsements are synonymous with product worth. The campaign aims to create a world where the spotlight isn’t stolen by A-listers, but rather the craftsmanship, innovation, and quality of a product. The campaign aims to make shopping for tiles easier for consumers, as only 25% of consumers believe most celebs use the products they endorse, and over 50% want to hold celebs accountable for the claims they endorse.
Orientbell Tiles is making a bold statement by avoiding celeb endorsements and shallow marketing gimmicks, aiming to make shopping for floor and wall tiles easier. The campaign is not just about the brand, but also the broader conversation about the choice between superficial glam and authentic substance. The campaign is not just about Orientbell Tiles, but about making the shopping experience for floor and wall tiles easier.
Alok Agarwal, Chief Marketing Officer at Orientbell Tiles said, “We are today making a bold statement: no celeb endorsements, no shallow, marketing gimmicks. This campaign is not just about our brand; it’s about the broader conversation – the choice between superficial glam and authentic substance.”
