Nykaa Naturals Hair launches a new campaign in May 2023 with Janhvi Kapoor as the face. Nykaa Naturals understands Indian hair types and common concerns due to environmental conditions such as hard water, pollution, humidity, UV damage, dust, and dirt. They combat these environmental stressors through six power-packed formulations that marry traditional hair care remedies with research.
Janhvi Kapoor is the perfect fit for the Nykaa family, known for her stunning mane and affinity for homegrown ingredients. The Nykaa Naturals Hair Care range is infused with traditional hair loving ingredients like Apple Cider Vinegar, Ginger, Fenugreek, Onion, Amla, Curry leaves, Fermented Rice Water, Charcoal, and Shikakai, which are complete superfoods for hair.
The campaign will see Janhvi’s association brought to life via onsite, digital, and social media campaign via a brand film that focuses on the core messaging Indian Hair Care = Nykaa Naturals Hair Care. Janhvi Kapoor says, “Nykaa Naturals Hair Range is something that resonates with the idea of replicating the use of natural ingredients in a more advanced form and being able to provide hair with the nourishment it needs to be healthy.”
