Myntra has announced the arrival of the ‘Big Fashion Festival’, India’s grandest festive fashion dhamaka, scheduled to start on 23 September. The third edition of BFF has 1.5X more styles compared to the previous edition and will enable a diverse set of over 6000 brands to give value offers and cater to the festive shopping needs of the entire family.
Celebrating the country’s festive shopping spirit, the event is expected to witness a higher demand compared to previous years. To meet this demand, the tech capabilities of the platform are geared to handle ~13k orders per minute at peak. This year, the platform will also provide access to constructs that are designed to showcase festive
The festive event provides access to unprecedented value offers by brands, along with ingenious customer engagement propositions like the curtain raiser deals and the deal o’clock. Customers using Axis Bank and ICICI Bank debit and credit cards to make payments on their purchases will enjoy an additional 10% off from the respective banks. Over 200 brands are going to offer their collection at 20% off to Myntra Insiders, members of Myntra’s loyalty program along with free shipping on all orders, gift cards, vouchers from top brands and OTT subscriptions.
