Mukesh Ambani and his daughter Isha Ambani’s company Reliance Retail has something new in their bag. The company is all set to enter into a lingerie market with a potential new brand known as Blush Lace.
The main objective of the brand will be to come in market with the best quality design along with affordable prices. It is also known that the beauty-cum-limgerie brand will collaborate with other brands such as Clovia, Lakme, Amante, Spencers, Loreal and Marks etc.
The first store of the brand is expected to open in Mumbai in this year. It will create tough competition in the market by keeping a starting price of rupees 85 for the products.
