Meta has hosted the second edition of the Grow Your Business Summit, its annual event dedicated to the growth agenda of small businesses in India, and announced new working capital support and enhanced service support features for all advertisers in the country. To address the evolving need for working capital, Meta has announced a new financial support feature to ease cash flow for small businesses in India – No Cost EMI. India is the first country within Meta where No Cost EMI has been launched.
This feature will allow advertisers to pay Meta for their advertising campaigns in easy, equated monthly installments over 3 months through participating banks at no additional cost of interest to them. Meta will bear the applicable interest payable to the bank, and give it as an upfront discount to the business on its ad spends.
Working capital access is a concern for many new and growing businesses in the country. With No Cost EMI billing, they can choose any amount between INR 3,200 and INR 5,00,000 to convert to EMIs. Said Ajit Mohan, VP and MD (Facebook India) Meta, “We hope that the initiatives that we have announced during Grow Your Business Summit will help small businesses achieve their business goals with greater flexibility and ease.”
