A new limited-edition pack (LEP) has been launched by McDowell’s No1 to celebrate the festival of colors. This new No 1 pack #YaariKeRang comes in beautiful golden and silver packaging with a dash of yellow, blue and pink splashes, signifying the occasion in all glory. Divyenndu, Shweta Tripathi and Vijay Varma, the yaars of the popular show Mirzapur, have come together to introduce an exciting way to celebrate the festival of colors with the help of technology. In a new enthralling branded video content, the stars show how the Limited-Edition pack enables Yaars to add colours to each other, express themselves and celebrate virtually. In the video, Divyenndu splashes colour on Vijay Varmaby scanning the pack’s QR code to begin the celebrations.
In another video, the original track ‘Yaara Rang Bhula De Rang’ by McDowell’s No1, written and composed by the prominent musician Tanishk Bagchi, has been rehashed. McDowell’s No 1 #YaariKeRang LEP has a QR code that enables yaars to add colours to each other and celebrate the festival while sharing it virtually with them on social media.
