McDowell’s No1, the country’s largest selling whisky, announced a complete brand renovation. The new approach will incorporate a new logo unit, a better-balanced whisky and a sustainable packaging- the biggest change for the brand since its launch in 1968. The new pack is aimed at modernizing the brand McDowell’s No1. The pack design retains elements that are distinctively McDowell’s including the recognizable logo. The bottle will now sport a modern contemporary design that is slightly taller than the existing bottle, giving the bottle a premium look. The new McDowell’s No1- Original promises to bring a more balanced whisky experience. The McDowell’s No1- Luxury, the Smoothest No1, will offer a superior experience for its diverse consumer portfolio.
The new campaign #TheNewNo1 & #ChangedWithYou pushes all the boundaries with its communications by becoming progressive, inclusive, confident, young and aspirational. The brand will also for the first-time feature women in all its communications – offline & online.
