Maruti Suzuki Alto: 1st choice of 1st-time buyers

Maruti Suzuki Alto has consistently remained the preferred choice of first time car buyers and it has been crowned India’s best-selling car for 16 years in a row.  Launched in September 2000, Alto witnessed a consistent rise in popularity over the years to become a symbol of pride for the Indian car buyers. The Alto’s winning proposition is its unique blend of compact modern design, easy manoeuvrability, high fuel efficiency and upgraded safety and comfort features. Alto was India’s first entry level car to become BS6 compliant and offers a fuel efficiency of 22.05 km/l for Petrol and 31.56 km/kg for CNG. The Alto legacy spans across two decades, with Alto becoming India’s bestselling car in 2004.

“Consistently setting new benchmarks in the Indian auto Industry, Alto is the undisputed leader in India for 16 years in a row establishing its dominance in the competitive entry segment. Backed by a strong legacy, Alto continues to appeal to customers across the length and breadth of the country, with 76% customers choosing it as their 1st car”, said Mr Shashank Srivastava, Executive Director (Marketing & Sales) of Maruti Suzuki India Limited.

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