Mahindra’s Construction Equipment Division (MCE) comes up with a unique and disruptive customer value proposition “Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BS4 range of Backhoe Loaders – Mahindra EarthMaster. It features the reliable 74 HP CRi Mahindra Engine and many other technological advancements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure guaranteed better fuel efficiency. EarthMaster range is well suited for all types of backhoe applications. Mahindra BS4 Backhoe Loader – EarthMaster will provide an edge and complete peace of mind, delivering higher prosperity.
“The ‘Guaranteed Higher per liter productivity (or Give Back Machine’) Promise is a landmark move in the construction equipment space. We firmly believe that it will set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforces our commitment to our customers and our confidence in our products and after-sales capabilities. Our new BS4 machines have delivered higher fuel efficiency. MCE is offering a Service guarantee to ensure higher uptime for our customers through the guaranteed speedier turnaround of the machine”, said Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited.
