Complan, a leading health food drink from Zydus Wellness Ltd, announces a new “I’m Complan Boy-Girl” campaign featuring Bollywood Superstar Madhuri Dixit. In the new communication Madhuri Dixit is highlighting criticality of Protein for growing kids and recommending Complan, which has 63% more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets.
Madhuri discusses the importance of protein in children’s growing years, highlighting that routine daily food may not always meet their daily protein needs, as highlighted by doctors during a school annual day function. Complan, a scientifically developed kid’s health food drink, is recommended due to its 63% protein content and 34 vital nutrients, providing 2X faster growth, memory, and concentration support, and ending with the iconic tagline “I’m Complan Boy-Girl.” Speaking about association with Complan, Madhuri Dixit said, “Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised”
The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.
