One of the largest organised jewellery retail players in Eastern India, Senco Gold & Diamonds roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita Kaushik as its regional ambassadors. As part of its ‘Hyperlocal’ approach, Senco Gold and Diamonds has chosen them as its regional brand ambassadors, to establish a deeper customer connection and enhance the visibility of the brand in the east and north-eastern regions. Kiara Advani is Senco’s brand ambassador since October 2021.
Madhumita Sarcar of ‘Bojhena Se Bojhena’ fame will promote the brand in West Bengal through a campaign which will go live on the occasion of Poila Boisakh. Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewellery collections in the North-Eastern states of Assam and Tripura around the same time as Bohag Bihu (a widely celebrated festival in Assam). Senco has brought in a new Earrings range on this occasion. Senco Gold and Diamonds has announced the Borshoboron and Bohag Bihu offer which is available till May 8 across 127 Senco Gold & Diamonds’ showrooms and online channels.
Senco offers a diverse jewellery collection, including gold jewellery, diamond jewellery, platinum jewellery and studded jewellery. The company’s brands include Everlite and Gossip. It has also launched D’Signia showrooms, which offer a premium jewellery retail shopping experience. Their Aham collection of jewellery caters to men and the Vivaha collection is the premium designer wedding jewellery range.
