Lizol has announced the successful culmination of its #TestWhatYouTrust challenge. Launched in March, the campaigninvited consumers to nominate the phenyl brandsthey trust for household cleaning for scientific testing. The challenge aimed to compare germ-killing and cleaning capabilities of these phenyl brands against Lizol.The response was overwhelming, with over 2 lakh entries from consumers across the country.
The #TestWhatYouTrust challenge, endorsed by Vijay Verma, aimed to challenge consumer trust in phenyls, which are often misinterpreted as germ-killing agents. The top ten phenyls were compared against Lizol in an ISO-certified laboratory. These included prominent and commonly used phenyl brands such as Doctor, Lemonex, Gainda, Cleanzo, Cross, Trishul, Ozone, White Tiger, Floorosol and Kirubas.Lab results revealed that Lizol kills 99.9%#germs and provides 10 times more cleaning compared to the most commonly used phenyl brands in India.
Vijay Verma, Actor & Brand Ambassador said, “The challenge has helped India make informed decisions for their households. I urge the people to re-evaluate their phenyls and opt for a better choice.”To celebrate the culmination of the campaign, the brand released an ad film featuring brand ambassador Vijay Verma. The film showcases the test results, highlighting that Lizol outperforms in cleaning and killing germs. Vijay Verma then encourages people to shift their trust from phenyls to Lizol for the best results.
