India’s leading disinfectant brand, Lizol, has unveiled a groundbreaking initiative termed #TestWhatYouTrust. This nationwide campaign aims to debunk long-standing beliefs surrounding the effectiveness of phenyls in killing germs and cleaning surfaces by inviting consumers to subject their trusted brands to rigorous scientific testing.The initiative, launched on April 2nd, 2024, seeks to provide factual evidence on the germ-killing prowess of phenyls compared to Lizol, which is scientifically proven to annihilate 99.9% of germs. Lizol’s innovative approach urges consumers to question generational trust and familiarity with phenyls, often associated with their strong odor, as a sign of efficacy.
Actor Vijay Varma, renowned for his versatile roles, has joined forces with Lizol as the face of the campaign. Varma emphasizes the need for consumers to critically evaluate the efficacy of their preferred phenyl brands, highlighting the campaign’s objective to dispel myths and educate the public on the importance of choosing products backed by scientific evidence.
The #TestWhatYouTrust challenge encourages consumers to nominate their preferred phenyl brands for comparative testing against Lizol in an independent ISO-certified laboratory. With enticing prizes, including iPads, refrigerators, and washing machines, up for grabs, participants have the opportunity to win big while prioritizing their family’s safety and well-being.Speaking on the campaign, Saurabh Jain, Regional Marketing Director at Reckitt – South Asia, expressed confidence in Lizol’s superiority in germ-killing and cleaning. The challenge, he believes, will help educate consumers on the misplaced trust in phenyls and reinforce Lizol as the ultimate solution for germ-free homes.
