Indian consumers have long believed phenyls are effective floor cleaners, but studies show that ordinary phenyls only kill 50% of germs on mopping. Lizol, India’s leading disinfectant brand, and an independent research agency found that bacteria and viruses on household surfaces can lead to various diseases and infections, including diarrhea, skin infections, urinary tract infections, acne, eye, and bloodstream infections. Lizol launched #NoMoreHalfTruths campaign to dispel myths and promote proper cleaning practices.
The campaign aimed to raise awareness about the limited effectiveness of phenyl household cleaners in killing germs. It highlighted that ordinary phenyls only eliminate 50% of germs when mopping. Lizol, a superior formulation, offered 99.9% germ kill with just one cap, 10 times better cleaning than three caps.
The campaign gained significant traction on social media, with over 800 million views and 50 million likes. Mr. Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia said, “We also want to ensure school kids are protected from the risk of falling ill due to unclean surfaces, thus we have partnered with The Akshaya Patra Foundation, which marks the beginning of a commitment to ensuring overall surface protection with Lizol.”
