Piramal Pharma’s India Consumer Healthcare (ICH) has launched a new campaign, “#SwitchToSofter,” for its Little’s brand of baby care products. The campaign features actress Yami Gautam as the brand ambassador and introduces Little’s Fluffy Soft Diaper Pants, emphasizing superior imported materials for enhanced softness and 12-hour absorption.
This move comes as the Indian baby care market witnesses increasing competition and evolving consumer preferences. Mothers are increasingly seeking products that not only provide absorbency but also prioritize gentle care for their babies’ delicate skin. The campaign aims to directly address this need, encouraging mothers to prioritize softness and make informed choices.
Siliguri presents a unique opportunity for this campaign. With its growing population and rising disposable incomes, the demand for premium baby care products is on the rise. The presence of a significant young population and increasing awareness about child health and hygiene further contribute to a favorable market environment. The association with Yami Gautam, a popular figure, can effectively resonate with Siliguri’s discerning consumers and drive market share for Little’s.
