LG Electronics, a leader in consumer durables, has rolled out its self-laundry service at three prestigious institutes in Kolkata— IIT Kharagpur, Brainware University, and Ambuja Neotia University. This latest expansion includes the installation of 18 advanced LG Commercial Washing Machines, aimed at enhancing student convenience and efficiency.
The service, which previously launched at institutions like Galgotias College and BITSOM, now caters to approximately 3,600 students. The integration of the ‘Laundry Crew’ app streamlines the laundry process, allowing users to reserve machines, manage operations, and handle payments seamlessly.
“Our mission is to provide students with innovative solutions to better manage their daily lives,” stated Mr. Hong Ju Jeon, MD of LG Electronics India. “By expanding our self-laundry service, we not only support educational institutions but also advance our ‘Life’s Good with Optimism’ campaign, aligning with Gen Z’s needs.”
